Leading the Marketing and Communications team, Sam is responsible for the delivery of marketing and communications for the Group. Ensuring balanced promotional support for the Group’s activities and objectives, overseeing branding, messaging, and management of external-facing channels.

Working closely with colleagues across all departments, including events, grants, publishing, education, and community engagement, Rupa oversees the implementation of marketing and communications activity for the Group. Rupa also has oversight of all social media channels, helping to deliver balanced promotion of the Group's resources and initiatives.